I Nostri Marchi: Eastpak

Eastpak - Built to Resist

Founded as a manufacturer of durable gear for the U.S. Esercito, Eastpak is now one of the most iconic brands of backpacks, shoulder bags, pencil cases, suitcases, and everyday accessories, known for its exceptional durability and a 30-year warranty on all products.

The History of Eastpak

Eastpak is a leading brand in the creation of eclectic and creative backpacks, accessories, and travel bags, suited to a casual and urban style. Founded in 1952 by Monte Goldman under the name Eastern Canvas Products Inc., Eastpak began its journey by creating bags and backpacks for the U.S. military, focusing on the design of highly durable military bags and duffel bags.

Thanks to an initial contract with the Pentagon, the line quickly became a success and encouraged Goldman to continue exploring new production methods, colors, and backpack patterns, which brought the Eastpak brand to a wide audience of young people, turning it into a mass-market style phenomenon.

In 1981, Eastpak backpacks became all the rage among teenagers on the U.S. East Coast, thanks in part to the introduction of a lifetime warranty on the brand’s products. In the late 1980s, Eastpak became the first brand to incorporate the bright colors and printed patterns typical of the era into its backpacks and duffel bags. This marked the beginning of Eastpak’s new era as a consumer brand, primarily geared toward lovers of urban style.

In the 2000s, however, Eastpak’s first collaborations with international artists and designers took shape, cementing the brand’s definitive success as a creator of backpack and school bag lines considered true works of art within Urban Pop culture.

Eastpak Backpacks: Built to Last

“Built to Resist” is the philosophy the brand has never strayed from. The entire Eastpak line of backpacks, bags, and fanny packs is made from ultra-durable materials, such as nylon and polyester, to ensure top performance in all weather conditions.

Whether it’s a backpack for school, like the Eastpak Pinnacle, or a laptop backpack, like the famous Back To Work, Eastpak offers its loyal customers products that enhance movement and elevate the travel experience. All Eastpak products feature spacious compartments, multifunctional internal and external pockets, and indestructible zippers integrated into water-repellent fabrics that are resistant to impacts and cuts. Eastpak’s commitment to product quality is paired with an innovative spirit, which has led to the launch of unique models in the Style & Travel segment.

Eastpak was the first brand to introduce the first soft-sided trolley and printed collections, which have made the Padded Pak’r backpacks—and their vibrant evolutions, the Padded Zippl’r and Padded Travell’rtimeless classics.

Padded Pak'r: Eastpak's timeless backpack

One of Eastpak's cornerstones is the world-famous Padded Park'r backpack. Available in more than 2,000 colors and reimagined with diverse prints and patterns by the thousands of artists who have contributed to its evolution, the Eastpak Padded Park'r is a cross-generational must-have that has made history in classrooms and during the free time of fans of the brand, young and old alike. A timeless classic thanks to its blend of style and functionality: the Padded Park’r stands out for its spaciousness, durable materials, and minimalist design, making it ideal for any occasion.

Made entirely of high-strength nylon with bulletproof properties, this flagship Eastpak product pays homage to the company’s origins. These features ensure the complete safety of your belongings and tech gadgets while on the go. 

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