M*BRC - Massimo Braccialini

List of products by brand M*BRC

Capturing the essence of Italian creativity and craftsmanship, Massimo Braccialini has built the MBRC fashion accessories brand, which has quickly won the hearts of people around the world. The brand’s story is a symphony of passion and Italian craftsmanship, born from the desire to create something truly unique in the fashion world.

Following in his family’s footsteps, Massimo Braccialini began his career in the fashion industry in Florence, within the family business founded by his mother, Carla Braccialini, who, a few years ago at the age of 90, received the Assopellettieri Lifetime Achievement Award.

Massimo Braccialini began his career first as a designer and later as art director for the Braccialini brand, making an enormous contribution to the brand’s rise to the pinnacle of Italian leather goods.

When the Graziella Group—a historic Arezzo-based company active in the luxury sector—acquired Braccialini, Massimo Braccialini decided to strike out on his own, launching his own leather goods and handbag brand, MBRC.

The MBRC line of handbags and backpacks appeals to the modern, contemporary woman who seeks and appreciates attention to detail and innovation in the creation of accessories with a strong personality.

Every MBRC bag is a testament to Braccialini’s expertise and her dedication to artisanal perfection. Premium materials are masterfully crafted, giving life to creations that transcend the concept of an accessory and become wearable works of art. The style of MBRC bags is bold, unique, and irresistible. Each creation is a sensory journey, from the selection of materials to the attention to detail. The brand’s experimental approach results in unexpected shapes, intricate details, and bold colors, capturing the imagination of those seeking more than just accessories.

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