Having become a true symbol of uniqueness, elegance, and luxury, women’s handbags have played an important role in the history of fashion. Over the years, many styles have earned their place in the exclusive club of the most coveted bags, thanks to their elegance and sophistication, but also to their comfort and versatility. Instantly recognizable, these accessories are synonymous with a unique and distinctive design that makes them true status symbols.
But which models are the iconic ones—the so-called “it bags” of the moment? Let’s discover them together, along with a sneak peek at the new SS23 collections of handbags and fashion accessories.
The "It Bag" Phenomenon: The Characteristics of Trendsetting Styles
Women’s handbags are constantly evolving, and new styles appear every year, but some models remain consistently popular and stay at the top of the list of the most loved and coveted handbags. This is certainly true of shopper bags, prized for their versatility and capacity; but also of women’s crossbody bags, with their distinctly casual vibe and suitability for looks at any age. And of course, we can’t fail to mention the elegance and charm of an evening clutch.
The term “it bag” originated in the 1990s to describe trendy accessories and handbags from top luxury brands—high-priced items often carried by celebrities and among the best-selling in their category. Today, “it bags” include the latest trends: these are bags from the newest seasonal collections—items that are gaining popularity among celebrities and prominent influencers—or iconic accessories with a unique and distinctive design that allow those who choose them to carry a little piece of history.
Among the most beloved styles is the Luna Bag Borbonese in the iconic OP fabric: a roomy, comfortable, and versatile hobo bag, reimagined by the renowned Italian brand in various colors and sizes.
The Essentials of the Most Coveted Handbags
From new conceptual designs to compelling reinterpretations of silhouettes inspired by past trends, the “it” bags set to make their mark in 2023 are diverse: they range from new designs by Coccinelle—such as the “Coccinelle” Croisette clutch, in a small size and a vibrant peppermint shade—to items crafted from naturally textured leather, like the women’s “Piquadro” leather shoulder bag from the new Ray collection.
These “it bags” are crafted from premium materials using artisanal techniques—features that ensure their durability and longevity, making them a must-have accessory to keep in your wardrobe at all times.
This is true of the The Bridge items, highly prized for their minimalist designs—such as the iconic The Bridge Barbara backpack in authentic retro style—or the Braccialini Penelope bag, embellished with small flower motifs adorned with sparkling rhinestones, a limited-edition model you won’t want to miss.
The little detail that makes for the perfect outfit
Small and usually not very roomy, mini bags are among the most popular styles and the stars of the season, perfect for completing even the simplest, most carefree look. It’s mainly among these styles that you’ll find the new 2023 it bag trends.
For a look that’s sure to turn heads, experiment with styles that are becoming true must-haves among fashionistas and create unique combinations.
If you identify with the casual-chic style, pair your outfit with the original and playful designs of an Alviero Martini heart-shaped bag, or express your positive mood with the vibrant “Gherardini” Millerighe mini-bag, an exceptional “it bag” in both shape and color, embodying the entire manufacturing tradition of a brand that has been crafting bags for over a century for women who appreciate the details of exclusive craftsmanship.
If it’s true that the appeal of iconic designs stands the test of time, the Furla satchel from the Candy line is a prime example. This innovative handbag, made from 100% recycled rubberized fabric and launched during Milan Fashion Week SS22, has distinguished itself to become an “it bag” cherished by women for its clean lines, ease of use, vibrant colors, and versatility, leaving an indelible mark on contemporary women’s fashion.
Over the years, the G3 “Gabs” bag—crafted from soft leather and convertible into different styles—has also left its mark; an iconic “it bag” with timeless style for women who don’t want to go unnoticed.
What can we expect, and how can we prepare for the new 2023 fashion season? Among the trendy and casual styles in the new SS23 collections, the key is to add a splash of color to your everyday life and make a statement every day with a truly exceptional piece.
Get inspired by the latest additions to our selection. Find your next “it” bag to elevate your outfit and ensure you’re rocking the trendiest style of the moment.
Check out the it bags from top brands in the Studioarch catalog.
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