Gabs It’s all about fun, color, and transformation. A Made in Italy brand that has captivated women around the world with the irreverent and “bold” style of its collections of handbags, backpacks, and women’s accessories—eclectic and never mundane.
The brand’s promise—“Imagination will take you everywhere”—best encapsulates the spirit of innovation and creativity that led Gabs to revolutionize the world of leather goods with the first multifunctional, shape-shifting bag.
Gabs The brand was founded in Florence in 2000, born from the creative vision of designer Franco Gabbrielli, who followed in his father’s footsteps and grew up at Beghè, the traditional Tuscan luxury leather goods company founded by his father, Vittorio, in the 1970s.
Thanks to the creative genius of Franco and his sister, Patrizia Gabbrielli, and their vision to create a bag that could take on multiple forms and sizes, the success of Gabs was not long in coming. In 2005, Franco Gabbrielli began collaborating with designers and entrepreneurs Marco Campomaggi and Caterina Lucchi. The combination of their expertise led to the creation of Emergenti Italiani, a project aimed at exporting Made in Italy design excellence to the world. This marked the brand’s breakthrough. “Gabs” would later merge with “Campomaggi, and Caterina Lucchi,” creating a partnership that would drive the brand’s expansion into foreign markets, particularly in Asia, such as China and Japan.
Today, Gabs is a 100% Italian brand, known worldwide for its irreverent style, the quality of its materials and leatherwork, the vibrancy of its collections, and the revolutionary turquoise button—a distinctive symbol of breaking with convention that has always served as the brand’s logo.
The main feature of Gabs bags is their versatility and transformability; buying a Gabs bag means owning two or three styles, each capable of adding a special touch to a woman’s day, allowing her to approach her daily life with a constantly changing style. The transformable design of the Gabs bags was conceived and patented by a team of stylists and designers, who craft each model—including handbags, clutches, purses, and briefcases—with meticulous attention to detail. The Gabs G3 line, for example, allows women to transform their Gabs shopper into an exclusive hobo bag or a new briefcase style in just a few simple steps.
Gabs’s bags are made of crepe (a durable, eco-friendly, and waterproof material) and finished with full-grain calfskin leather, in the Italian tradition. All models across the various collections are designed and manufactured in Italy.
Gabs "Studio," on the other hand, is an innovative line of bags featuring colorful prints, geometric designs, or evocative images in urban and pop styles. One of the line’s most successful examples is the flat "Gabs" G3 Plus bag, which pairs well with a monochromatic look to highlight every woman’s personality.
Every Gabs bag comes with a set of accessories that make all the difference: a rigid base that serves as the bottom when transforming the bag; an additional shoulder strap; a foldable shopping bag; and a notepad attached to the bag.
The Gabs world also features a range of eye-catching accessories: women’s wallets, clutchesGabs, unconventional pouches, and keychains—all in colors that perfectly match the bags—for a distinctive look suitable for any occasion.
Go to the Gabs Collection
Le borse leggere dominano la Primavera-Estate 2026: nylon tecnico e tessuti gommati firmati Gherardini, Bric's X-Travel e Ynot Cloud reinterpretano il lusso in chiave pratica, morbida e contemporanea.
Read more
